Employers Not Offering Wellness Benefits Desired

Fitness center discounts is the top wellness benefit employees say their employers can offer.

According to the Principal Financial Well-Being Index, the top four wellness benefits offered are online wellness information (19%), educational tools or resources (18%), fitness center discounts (17%) and printed wellness information (17%).

The top four benefits employees would most like to see their employer offer are fitness center discounts (25%), on-site preventive screenings (22%) and access to wellness experts such as nutritionists (21%) and onsite fitness facilities (19%).

Employers encourage their employees to participate in wellness programs offered at the workplace in a number of ways. Nearly two in 10 employees (18%) indicated their management encourages them to participate in wellness benefits. Sixteen percent of employees are offered lower health insurance costs for participating in wellness benefits at their workplace. Another 12% of employees are offered other financial incentives (such as gift certificates or discounts) or offered cash incentives for participating.

According to the survey, employees (including those not offered wellness benefits in their workplace) were asked to identify three benefits that would encourage them to participate in a wellness program.

•  Nearly one in two employees (45%) chose better overall physical health as a benefit of participating in a wellness program.

•  Other top mentions included receiving a meaningful incentive from their employer for participation (30%) reduced personal healthcare costs, greater chance of living a longer, healthier life and reduced stress (29% each). The employer making it convenient for them to participate was mentioned by 23% of employees, down significantly from 28% in 2010.

Other findings from the survey show:

•  About two out of five employees (41%) strongly agree or somewhat agree that wellness benefits encourage them to work harder and perform better.

•  Four in 10 employees (40%) strongly agree or somewhat agree that having an employer sponsored wellness program would encourage them to stay in their current employment situation. Compared to 2010, these results are down from 48%.

•  Just over a third of employees who use at least one wellness program once a year (35%) agree strongly or somewhat that they have missed fewer days of work by participating in a wellness program. (This is up from 28% in 2010.)

•  Slightly more than half who use at least one wellness program once a year (52%) agree to some extent that they have more energy to be more productive at work by participating in a wellness program. Compared to last year, these results are up from 37%.

•  Over half of employees (55%) rated wellness activities offered by an employer very successful or somewhat successful in improving health and reducing health risks, while about a quarter (24%) were neutral in their rating (neither successful nor unsuccessful). Two in 10 employees (20%) were more skeptical about the success of wellness activities (somewhat unsuccessful or very unsuccessful rating).

•  Employees who are offered health insurance through their employer were asked what they anticipate will happen with their insurance in 2012. Nearly two thirds (62%) expect their premiums will increase, 43% of employees expect their deductibles will increase, 28% expect a change in medical plan options, and about a quarter of employees (24%) expect a reduction in coverage.

 This Principal Financial Well-Being Index survey was conducted online within the U.S. by Harris Interactive on behalf of the Principal Financial Group between October 20 and October 31, 2011, among 1,121 employees and 533 retirees.

What You Need To Know About YouTube

When most people think of YouTube, they envision comedic homemade videos, sports clips, or excerpts from television shows, but the popular Web site, www.youtube.com, also can be a business tool that 401(k) advisers can use for prospecting, researching, and even networking purposes.

p.10_malby

The added bonus? YouTube is free. Here, we outline simple and advanced ways you can use this Web site effectively in your practice. Before uploading a video, however, it’s crucial to check your company’s compliance regulations. 

WAYS YOU CAN USE YouTube

Providing tips & information. You can use YouTube to provide retirement tips and other industry news and information to plan sponsor clients or prospects, or to retirement plan participants. While you can make your own videos (and that might be more advantageous for reasons discussed below), you also can point people in the direction of videos already available online. Ameriprise Financial, for example, features a video on YouTube about tax benefits associated with the Roth IRA conversion opportunity, while Charles Schwab features a real-life retirement story.

Prospecting. In addition to attracting viewers by presenting useful infor­mation, when you create a video, it can create a potential advantage over other social-networking media like Twitter and LinkedIn by allowing viewers to hear your voice and see your facial expressions. This, in turn, could create the illusion of an introduction and might make it easier to follow up with them later. (Of course, plan sponsors have to open the e-mail or click on the link to access the video.)

Researching. You also can view other videos in the industry for research purposes. Do retirement plan advisers in your local market have videos online? What about potential strategic relationship partners such as CPAs and third-party administrators? On what industry information are your competitors focusing? What types of videos are they posting? How often do they post new videos?

Increasing digital presence. Having a YouTube video can increase your Web search visibility because many search engine results give priority to video platforms such as YouTube. Advisers also can increase traffic on their personal Web sites by cross-linking YouTube to their Web sites.

GETTING STARTED

Creating an account. If you’re simply visiting YouTube for research, you don’t have to create an account. If you want to upload a video, however, you must sign up for an account by entering basic information like your e-mail address, username, password, and so on. Aside from uploading videos, with an account, YouTube also allows you to comment on videos, create your own channel, and create specialty accounts, which allow for customization of your profile page.

Creating/uploading videos. You easily can create a video with a camcorder or digital camera that has a video feature and upload it to your computer. Once your recording is satisfactory, you can upload it to YouTube from your computer. You also can use the Quick Capture feature, which allows you to record videos instantly with your computer’s Webcam, if you have one. Although the video has to be of a quality to be visible and understandable, it doesn’t have to be professional quality.

Promoting your video. To attract an audience initially, you can send your YouTube video link to your e-mail contacts, or highlight it in your LinkedIn profile or other social-media networks. Ask politely if these contacts can view the video and forward it to more people.

Creating a group. You can join an existing industry group or create one and then send the URL to people you want to invite—for example, plan sponsor clients, or participants. You also can allow other group members to post videos or have forum postings. Groups allow people with common interests to exchange information.

Creating a list of favorite videos. You can create a QuickList or a playlist of your favorite industry-related videos. You also can subscribe to your favorite video channels, which show any new videos by that person the next time you log on.

Networking. With your YouTube account, you can communicate with other users by posting text comments or video responses. You also can communicate privately with other users by sending messages that will be sent directly to their accounts.

Corie Russell